Since launching in late 2022, shapewear brand Vacious has grown from strength to strength. Founder Sinéad O’Brien wanted the Vacious website to reflect the growth of the brand. When they started out, they had created quite a basic Shopify site which didn’t truly reflect the brands identity or values. The user experience was also not as strong as it could be.
For this project, we chose to focus on redesigning two key pages on the website – the Homepage and About page. I custom designed and developed a simple, sleek design which was in line with Vacious’ brand identity and visuals, with a strong focus on user experience. The redesign coincided with a brand new product launch for Vacious and their first ever presale, which I also helped them with.
The result has helped to elevate Vacious’ user experience and bring their brand identity and values to life online!
View the website here.